Firstly the web site suggests that it will provide, "...Probably, the world's first and only service that will provide our readers with 24 hour on-line legal advice. Also we at the Criminal Information Agency are going to introduce a new and innovative way for our readers to find or locate a solicitor or barrister by introducing them to our legal advice and representation area of the website. This is truly a unique way of getting legal advice and legal representation." The web site is clearly aimed at criminal law and I have yet to come across many criminals who have chosen to instruct a solicitor or barrister on the strength of a web site. Most cases that are referred to me are by way of 'word of mouth' recommendations. Criminals are sometimes very picky about their solicitor and stick with their trusted solicitor for years. I know that my firm advertises extensively in local newspapers, the Yellow Pages and other local directories and every once in a while we will pick up a case on the basis of advertising or even a web site.
Lastly I do not think there are 40,000 barristers in England and Wales who practice in criminal law, although I could be wrong. If someone is looking for a solicitor they can simply use the Law Society's 'Find A Solicitor' section of their website to locate a solicitor that undertakes criminal work in their local area. Why advertise when the Law Society provides this functionality for free?
Good luck Mr. Coxton on your venture.